iOS Users in the US Reportedly Spent over $3.6 Billion on Top 100 Subscription Apps in 2022

iOS users in the United states of america spend more than $3.6 billion on in-app subscriptions on top 100 apps terminal year. This is more than thrice of what Android users spent in the same period on the Play Store.

According to the latest intelligence report from Sensor Tower, in-app subscription revenue in the US grew 21% in 2022. Consumers in the region spent around $4.6 billion in the meridian 100 apps (excluding games). Figures for the same metric were $3.8 billion concluding year.

The revenue generated by these apps deemed for nineteen% of the $24 billion money that was spent by users in the entire United states of america mobile market. This includes the money that was spent on the App Store and the Play Store. Moreover, it was found that among the meridian 100 highest-grossing, non-game apps, 96 apps offered in-app subscriptions.

iOS (and iPadOS) users spent $3.6 billion for in-app subscriptions on the top 100 apps, while Android users spent $one.1 billion on the Play Shop. App Shop saw 16% year-on-yr growth in 2022 when compared to $3.1 billion spent by users on in-app purchases in 2022. On the other hand, the Play Store saw revenues rise by 42% in 2022 compared to 2022. You tin accept a await at year-wise and store-wise numbers in the image below.

The top 10 apps overall were Tinder, Pandora, YouTube, HBO Now, Bumble, Hulu, Google I, LinkedIn, YouTube Music, and ESPN. Tinder topped the overall revenue charts (combining App Store and Play Shop revenues) and it took abode 10% of the mentioned in-app acquirement, cheers to its $14.99 Tinder Golden and $ix.99 Tinder Plus subscriptions. Pandora topped the charts in the Play Store acquirement with its three tiers of subscriptions.

The peak 10 grossing subscription apps on the App Shop were YouTube, Tinder, Pandora, Hulu, Bumble, HBO Now, LinkedIn, YouTube Music, Amazon Music, and ESPN. YouTube reportedly crossed $ane billion in revenue via the App Store. On the Google Play Shop, the top 10 grossing subscription apps were Pandora, Google One, Tinder, HBO Now, Disney+, Twitch, Bumble, ESPN, LiveMe, and MeetMe.

Our Take

Compared to the early years of revenue through the App Store (and even the Play Store), in-app subscriptions seem to have tremendously outgrown 1-time purchases. No wonder, Apple which usually takes a 30% cut of revenue from app developers, drops its rates to equally depression as 15% for apps that tin consistently maintain customers for longer than a year.

Moreover, seeing cloud storage apps like Google One making inroads in the top x list is a welcome change. It goes on to show that various varieties of apps yet have a gamble to go far among the big leagues of dating and media streaming apps.

[Via Sensor Tower]