iOS Users in the US Reportedly Spent over $3.6 Billion on Top 100 Subscription Apps in 2022

iOS users in the Us spend more than than $3.6 billion on in-app subscriptions on elevation 100 apps last year. This is more than thrice of what Android users spent in the aforementioned catamenia on the Play Store.

According to the latest intelligence written report from Sensor Belfry, in-app subscription revenue in the US grew 21% in 2022. Consumers in the region spent around $4.six billion in the top 100 apps (excluding games). Figures for the same metric were $3.8 billion last year.

The revenue generated by these apps accounted for nineteen% of the $24 billion money that was spent past users in the entire U.s.a. mobile market. This includes the coin that was spent on the App Store and the Play Shop. Moreover, it was found that among the peak 100 highest-grossing, non-game apps, 96 apps offered in-app subscriptions.

iOS (and iPadOS) users spent $3.six billion for in-app subscriptions on the top 100 apps, while Android users spent $1.1 billion on the Play Shop. App Store saw 16% twelvemonth-on-year growth in 2022 when compared to $3.1 billion spent by users on in-app purchases in 2022. On the other manus, the Play Shop saw revenues rise past 42% in 2022 compared to 2022. You lot tin have a look at year-wise and store-wise numbers in the image below.

The top 10 apps overall were Tinder, Pandora, YouTube, HBO At present, Bumble, Hulu, Google One, LinkedIn, YouTube Music, and ESPN. Tinder topped the overall revenue charts (combining App Store and Play Store revenues) and it took habitation x% of the mentioned in-app acquirement, thanks to its $14.99 Tinder Gold and $9.99 Tinder Plus subscriptions. Pandora topped the charts in the Play Store acquirement with its three tiers of subscriptions.

The superlative 10 grossing subscription apps on the App Shop were YouTube, Tinder, Pandora, Hulu, Bumble, HBO Now, LinkedIn, YouTube Music, Amazon Music, and ESPN. YouTube reportedly crossed $ane billion in revenue via the App Store. On the Google Play Store, the height ten grossing subscription apps were Pandora, Google One, Tinder, HBO Now, Disney+, Twitch, Bumble, ESPN, LiveMe, and MeetMe.

Our Take

Compared to the early years of revenue through the App Store (and even the Play Store), in-app subscriptions seem to have tremendously outgrown one-time purchases. No wonder, Apple which ordinarily takes a xxx% cut of acquirement from app developers, drops its rates to every bit low every bit 15% for apps that tin consistently maintain customers for longer than a year.

Moreover, seeing cloud storage apps like Google One making inroads in the top 10 list is a welcome change. It goes on to evidence that various varieties of apps still have a chance to make it amidst the big leagues of dating and media streaming apps.

[Via Sensor Tower]